Abstract
This study described and examined the reality show phenomenon in Cebu City, in terms of their titles, formats, target audience, and audience’s perceptions toward the shows. It also aimed to offer ways of improving the instruction and curriculum of the Broadcast Communication courses in the undergraduate and graduate levels, based on the research findings. The descriptive method was used with the content analysis as the research design in gathering data and in analyzing the responses of the interviewed respondents. Four Cebu City barangays were chosen as representative barangays from the clusters which comprise the whole city of Cebu. The findings revealed that the 17 year-old teen-agers, prefer to listen to the reality show programs. The shows have common features which include having: a) live program handlers, b) topics to be discussed, sent through letters phoned in to the radio station, c.) discussions done by the host alone or by the host together with the callers, and d.) solutions presented.
Recommended Citation
Prejoles, Corazon A. and Caturza, Reynaldo A.
(2015)
"Reality Shows On-the-Air and Their Listeners’ Perceptions: An Interplay of Gratifications, Hypodermic Needle and Selective Exposure Theories,"
CNU Journal of Higher Education: Vol. 9:
Iss.
1, Article 14.
DOI: https://doi.org/10.70997/2546-1796.1124
Available at:
https://jhe.researchcommons.org/journal/vol9/iss1/14